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Lapdesk Company: A South African FOPSE
Isenberg, Daniel J.Case HBS-808008-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Shane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shor...Starting at €8.20
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Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin
Isenberg, Daniel J.Case HBS-808033-EEntrepreneurshipGI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize GI's initial target markets: either the United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regi...Starting at €8.20
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Lapdesk Goes Global - Africa First
Isenberg, Daniel J.Case HBS-809066-EEntrepreneurshipShane Immelman, founding CEO of the Lapdesk Company of South Africa, is facing a number of challenges in taking Lapdesk from South Africa and into the rest of the African continent. How should the African strategy be different from that of South Africa? What is the appropriate structure?Starting at €8.20