Default Category
-
Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-317047-EIn late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the company. George continued to engage with key stakeholders, and had decided to work in partnerships with Kansas City and Ford to expand Bridj's reach to the midwest. This B case on Brid...Starting at €5.74
-
Cashing Out: The Future of Cash in Israel
Fagan, Mark; Gilles, BenjaminCase HBS-KS1234-EStrategyIt is impossible to predict the future, but this is a task policymakers are effectively expected to do when deciding how to deploy scarce resources to the benefit of future constituents. This case therefore looks at one tool in particular-scenario planning-that actors in both the public and private sector employ to, while not predicting the future, prepare for it as much as possible. The case uses Ilan Steiner, head of the Currency Department at ...Starting at €8.20