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Brand Israel: Marketing in Crisis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A016-EPublished: Mar 14, 2014Reviewed: Mar 17, 2014Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Staging Two-sided Platforms
Collection: HBSP (USA)Ref.: HBS-808004-EPublished: Jul 10, 2007Reviewed: Mar 17, 2008Format: PDFPages: 12Language: English - Case
Brightcove, Inc. in 2007
Collection: HBSP (USA)Ref.: HBS-712424-EPublished: Sep 26, 2011Reviewed: Mar 3, 2014Format: PDFPages: 17Language: English