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Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Starting at €8.20
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Ajeej Capital: Investing in Emerging Markets
Viceira, Luis M.; Kuzucu, ErenCase HBS-219029-EFinanceIn October 2007, Tarek Sakka and Fouad Dajani launched Ajeej Capital, the first independent investment advisory in the MENA region. Fittingly named ajeej, an Arabic word which translates to "growth and propagation in a chaotic setting," the firm's AUM grew from $20 million to $1 billion before its 10th anniversary despite a deep-cutting global financial crisis, market turmoil driven by the Arab Spring, and years of weak oil prices. Leveraging dee...Starting at €8.20