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eHomemakers: Crossing Borders into Singapore
Pei Chuan Wu; Albert Chu Ying Teo; Ming Hao WongCase IVEY-9B16M082-EEntrepreneurship, StrategyThe eHomemakers project was founded in 1998 to provide skills and employment for disadvantaged women in Malaysia. The women worked from home, weaving baskets out of recycled magazines from which they could generate income. This means of self-support was particularly beneficial to stay-at-home mothers and disabled women who were unable to work. By 2011, the enterprise was struggling for viability in Malaysia, which led the founder to consider cros...Starting at €8.20
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BMB Group: A Dubai Confectioner Sweetening the World
Alexander Urquhart; Amit Dahiwadkar; Yusaf Akbar; Dileepa PeirisCase IVEY-9B17M147-EEntrepreneurship, StrategyBy 2016, the BMB Group (BMB) had become the biggest producer of gourmet chocolates and Middle Eastern confectionery in the United Arab Emirates. Making private-label, highly customized confectionery for other brands had proven to be a winning strategy for the company; however, BMB’s leaders felt it was time to transition to a business-to-consumer model. Establishing BMB brands was essential to continued growth because management believed the priv...Starting at €8.20