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Scanteak: The Making of Successors in a Family Firm (A)
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B19C001-EEntrepreneurship, Leadership and People Management, StrategyScanteak Corporation was a furniture retailer founded in Singapore in the 1970s. By 2010, it had established more than 100 stores around the world. It had also become the first furniture company to be listed on the Taiwan OTC (Over-the-Counter) Exchange. The two founders had invested a great deal in developing the business and preparing their children to become their successors. In 2003, the two founders’ daughter joined the company to help grow ...Starting at €8.20
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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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Neoglory Holdings Group: The Succession Choice
Jean Lee; Rebecca Chung; Yunting Lu; An JingCase IVEY-9B15C040-EEntrepreneurship, Leadership and People Management, StrategyIn 2008, the chairwoman of the Neoglory Holdings Group (Group) convinced her 23-year-old son to join the Group’s fashion jewelry business. By 2014, she was determined to quadruple the Group’s assets to RMB 100 billion in 10 years. While she had just appointed her son as the vice-president of the Group in order to help her achieve such an ambition, she pondered when she should let him fully take over the Group; whether she should hire non-family e...Starting at €8.20
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICase IVEY-9B19A016-EEntrepreneurship, Marketing, StrategyOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Starting at €8.20