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Zhu Dandan (A): Promotions
Shaozhuang Ma; Virginia TrigoCase IVEY-9B13C002-ELeadership and People Management, StrategyThe generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previou...Starting at €8.20
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Zhu Dandan (B): Leadership Development
Shaozhuang Ma; Yuehua Zhou; Virginia TrigoCase IVEY-9B20C025-ELeadership and People Management, StrategyIn March 2016, the associate finance director at Bevaco China (Bevaco), an American multinational firm in China, faced a tough decision. Over the past four years, she had worked diligently to shift her focus from managing work to leading people. She was assigned to work in a joint venture between Bevaco and Mask, a leading Chinese private enterprise, where she faced numerous challenges. A year later, she moved back to Bevaco and worked with a cha...Starting at €5.74
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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20
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The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Starting at €8.20