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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCase HBS-820008-EEntrepreneurshipSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Starting at €8.20
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On the Bubble: Startup Bootstrapping
Bussgang, Jeffrey J.; Quinn, Tom; Lobb, AnnelenaCase HBS-822033-EEntrepreneurshipBubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas's engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subseq...Starting at €8.20
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Advertising Experiments at RestaurantGrades
Luca, Michael; Dai, Weijia; Kim, HyunjinCase HBS-916038-EMarketingThis exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The context is an experiment in a hypothetical restaurant review company called RestaurantGrades (RG) whose main source of revenue comes from advertising. Like Yelp and TripAdvisor, RG adv...Starting at €8.20