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Tecnosol 2016
Cifuentes, Martha Sofía; Pérez Pineda, FelipeCase INCAE-12525-EStrategyThis case presents Tecnosol, a firm dedicated to the sale and installation of solar panels for both the rural and urban markets. The firm had begun in Nicaragua in 1998 and by 2016 had expanded to three other countries in Central America. Its inclusive business model catered especially to the rural and remote communities with no access to electricity. The company was facing challenges related to financing and updating its expansion strategy in or...Starting at €8.20
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Efytaxi: "Una Carrera Inesperada"
Ocampo Bonilla, Edwin; Vellojín Helíaz, Andrea; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31279_SEntrepreneurshipCon el deseo de emprender, Juan Bernardo Toro y Mario Lacayo se unieron para ofrecer en Nicaragua, una nueva alternativa de transporte selectivo, por medio de una aplicación para usar en teléfonos inteligentes. Por más de un año, Toro y Lacayo trabajaronStarting at €8.20
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Banco Magyar
Cardona Soriano, PabloCase FH-634Leadership and People ManagementEl Banco Magyar es el nombre ficticio de uno de los tres bancos que había resultado de la división del Banco Central de Hungría. Pocos años después, es comprado por un banco americano y éste envía a uno de sus analistas para dirigir el banco en Hungría. Este caso sirve de introducción al curso de Dirección de Personal y da pie a hablar de las diferencias entre la función directiva y la función técnica.Starting at €8.20
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Magyar Bank
Cardona Soriano, PabloCase FH-634-ELeadership and People ManagementBanco Magyar is the fictitious name of one of the three banks resulting from the split-up of the Hungarian Central Bank. A few years later the bank is acquired by an American institution, which sends one of its analysts to manage the Hungarian subsidiary. This case serves as an introduction to the Personnel Management course and provides material for discussion of the differences between the managerial role and the role of the specialist.Starting at €8.20
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Graphisoft
Pistrui J.; Roure, JuanCase P-932-EService and Operations ManagementGraphisoft is a Hungarian based technology company that develops, markets and supports advanced 3D computer aided design (CAD) software for the architecture, engineering and construction (AEC) industries. Their leading product -ArchiCAD®- is designed for the personal computer platform and represented 90% of the $19 million in company sales in 1996. ArchiCAD is sold in 80 countries and in 19 different languages. The case reviews the entrepreneuria...Starting at €8.20
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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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LifeNet International's Transformation of African Healthcare via Social Franchising
Ilan Alon; Raul CarrilCase IVEY-9B14M131-EEntrepreneurship, StrategyLifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was ex...Starting at €8.20
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Richter: Information Technology at Hungary’s Largest Pharma
Deborah Compeau; Jordan Mitchell; Gyorgy Drotos; Emma Incze; Gyorgy VasCase IVEY-9B07E021-EInformation Technologies, StrategyThe director of information technology (IT) at Ritcher, a major Hungarian pharmaceutical company with operations throughout Eastern Europe, is planning for the IT department for the near future. The three main considerations for the coming year are: Is the current IT structure appropriate to meet the growing demands of the organization? To what extent should IT affiliates be centrally controlled? How can IT best serve the rest of the company?Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20