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LifeNet International's Transformation of African Healthcare via Social Franchising
Ilan Alon; Raul CarrilCase IVEY-9B14M131-EEntrepreneurship, StrategyLifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was ex...Starting at €8.20
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AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCase IVEY-9B12M013-EEntrepreneurship, StrategyBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Starting at €8.20
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C16 Biosciences: Lab-Grown Palm Oil
Bussgang, Jeffrey J.; Hull, OliviaCase HBS-820008-EEntrepreneurshipSynthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product fir...Starting at €8.20
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Vibrance Kegel Device: Capturing Mindshare
Doreen KumCase IVEY-9B16A021-EEntrepreneurship, Marketing, StrategyThe Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target...Starting at €8.20
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TalentCorp Malaysia and the Returning Expert Programme
Kerr, William R.; Li, Danielle; Wagner, Mathis; Brownell, AlexisCase HBS-817092-EEntrepreneurshipTalentCorp Malaysia runs the "Returning Expert Programme" (REP), a government program designed to encourage Malaysian professionals abroad to return home through use of various incentives. The REP is intended to combat the "brain drain," caused by highly educated professionals moving away to take advantage of better career opportunities by offering returnees benefits such as tax breaks and permanent residency for family members. In 2011, TalentCo...Starting at €8.20
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eHomemakers: Crossing Borders into Singapore
Pei Chuan Wu; Albert Chu Ying Teo; Ming Hao WongCase IVEY-9B16M082-EEntrepreneurship, StrategyThe eHomemakers project was founded in 1998 to provide skills and employment for disadvantaged women in Malaysia. The women worked from home, weaving baskets out of recycled magazines from which they could generate income. This means of self-support was particularly beneficial to stay-at-home mothers and disabled women who were unable to work. By 2011, the enterprise was struggling for viability in Malaysia, which led the founder to consider cros...Starting at €8.20
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Malaysia: Standing on a Single Leaf
Comin, Diego; Kuykendoll, Maurice; Williams, MonneCase HBS-713007-EEntrepreneurshipThe case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy.Starting at €8.20