IESE (España)
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Caja Navarra: Reporting Customer Profitability... to Customers
Davila, Antonio; Aranda, C.; Arellano, J.Case C-747-EAccounting and ControlThe case can be used to teach customer profitability analysis in a service firm (bank). The case describes the decision of a bank (CAN) to disclose customer profitability to its customers. It describes how customer profitability is estimated and alternatives to this approach to estimating it. It also describes the bank's strategy that led to its decision to report to customers how much the bank makes on each one of them.Starting at €8.20
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Chicfy
Cabiedes, Luis Martin; Kolarova, LenkaCase E-212-EEntrepreneurship, FinanceIn January 2018, Cristina Nevado, an experienced business development professional, made a decision to join Chicfy. Cristina's job description was Chief Operating Officer, and the reported mandate was to lead international expansion and growth, but, somewhat to her surprise, her first assignment was to lead the process of a new financing round. Before launching this project, she reviewed the recently audited financial statements for 2017 to prepa...Starting at €8.20
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Genmedi: How to Value a New Company for an Upcoming Round of Financing
Liechtenstein, Heinrich; Kolarova, LenkaCase E-207-EEntrepreneurship, FinanceEvery venture capital and private equity deal involves determining the value of the company. This is one of the most important-and most difficult-tasks faced by an investor (and an entrepreneur), and skill is required when using the various methods for valuing a company. In March 2019, the investors in LifeCycle Ltd.-a technology company based in Shanghai, China-set up a new company, Genmed, to capitalize on an innovative technology for biologica...Starting at €8.20
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Caja Navarra: rentabilidad de cliente... para el cliente
Davila, Antonio; Aranda, C.; Arellano, J.Case C-747Accounting and ControlEste caso se puede emplear para enseñar sobre el análisis de rentabilidad del cliente en una empresa de servicios (banco). Describe la decisión de un banco (CAN) de divulgar la rentabilidad de cliente a cada uno de sus clientes además de cómo se realiza la estimación de dicha rentabilidad y los enfoques alternativos a esa valoración, así como la estrategia que condujo a la caja a tomar la decisión de informar a los clientes sobre cuánto ganaba co...Starting at €8.20
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QuickBars
Kolarova, Lenka; Liechtenstein, HeinrichCase F-911-EEntrepreneurship, FinanceIt was in September 2012 - one year after his graduation from IESE Business School - when Simon decided to move from the comfort of an employee's life to the unknown territory of entrepreneurship. A year and a half later, the venture had made a lot of progress on product development and acquired several customers. The company had also raised financing from its first angel investor, but the company's postfinancing development was very different fr...Starting at €8.20