IESE (España)
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The Martí Pig Farm Investment Decision (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Gil, CristinaCase F-946-PBFinanceThe Martí family (Plana de Vic, Catalonia, Spain) has been dedicated for centuries to the pig farm industry. In 2014 they are considering a 3 million euro investment in a new farm. One of the sons suggests diversifying and investing in the stock market. The case discusses the pros and cons of every option, with special emphasis on the other criteria to decide different from risk and return, such as personal inclination, prestige, power, etc.Starting at €8.20
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IKEA Enters Spain
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1592-EStrategyThe case provides an update of the Catalan furniture industry, describing the entry and success of IKEA and the closure of half of the Catalan furniture companies. It addresses the question of why the Catalan companies did not follow IKEA's model and stresses the different configuration of the value chain.Starting at €8.20
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Granja de Cerdos Martí. Decisión de inversión
Martínez Abascal, Eduardo; Gil, CristinaCase F-946FinanceLa familia Martí (Plana de Vic, Cataluña, España) se ha dedicado durante siglos a la industria porcina. En 2014 plantean una inversión de tres millones de euros en una nueva granja. Uno de los hijos sugiere diversificar e invertir en bolsa. El caso discute los pros y contras de cada opción, con especial énfasis en criterios alternativos con tal de decidir más allá del riesgo y del retorno: la inclinación personal, el prestigio, el poder, etc. Est...Starting at €8.20
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The Catalan Textile Industry (B) - Spanish Version
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1596Innovation and Change, StrategyEntre 1990 y 1996, se había perdido más de la cuarta parte de los empleos relacionados con el sector textil en la UE, y los Gobiernos se enfrentaban a la titánica tarea de impulsar las políticas adecuadas para que la transformación que éste estaba sufriendo fuera menos brusca, así como para mejorar su competitividad. En este caso, se explican algunas de las medidas implementadas por el Gobierno catalán como respuesta a los retos (cada vez más num...Starting at €5.74
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The Catalan Textile Industry (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1596-EInnovation and Change, StrategyBetween 1990 and 1996, more than a quarter of textile-related jobs had been lost in the European Union. European governments faced the daunting task of promoting adequate policies to smooth the transformation that was taking place in the sector and improve its competitiveness. The case explains some of the measures taken by the Catalan government in response to the increasing callenges faced by companies in the textile industry. It also explains ...Starting at €5.74
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The Martí Pig Farm. Investment Decision
Martínez Abascal, Eduardo; Gil, CristinaCase F-946-EFinanceThe Martí family (Plana de Vic, Catalonia, Spain) has been dedicated for centuries to the pig farm industry. In 2014 they are considering a 3 million euro investment in a new farm. One of the sons suggests diversifying and investing in the stock market. The case discusses the pros and cons of every option, with special emphasis on the other criteria to decide different from risk and return, such as personal inclination, prestige, power, etc. This...Starting at €8.20
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1594-EInnovation and Change, StrategyFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Starting at €5.74