IESE (España)
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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015MarketingEn septiembre de 1991, Matutano (la filial española de Pepsico Foods International), decidió crear una nueva división, denominada División de Vending, dedicada a llevar a cabo la comercialización de aperitivos mediante máquinas expendedoras automáticas. Dieciocho meses más tarde, en marzo de 1993, los responsables comercial y financiero de la nueva División analizan los resultados alcanzados, y deben decidir los siguientes pasos a realizar. Se co...Starting at €8.20
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Victoria Dalí - CompuGraphics (A)
Andrews, W.; Poelmans, StevenCase DPO-7-ELeadership and People ManagementVictoria wants to do a part-time executive program, convinced she needs the PTEP for her work. But does she really? Her manager doesn't seem to think so. And even if the company sponsors her for 70%, it would still be an investment that would weigh on her family budget. And what about her family? She would have to spend four or five hours a day if she wants to really profit from the course. She cannot work on the weekends, because she has promise...Starting at €8.20
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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015-EMarketingStarting at €8.20
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Victoria Dalí - CompuGraphics (B)
Andrews, W.; Poelmans, StevenCase DPO-8-ELeadership and People ManagementVictoria did the PTEP. To manage the workload she decided to do her studying in the morning. On weekdays she went to bed after dinner. At four o'clock she got up, studied until eight in the morning and then went to the office. Her husband never saw her study. She had dinner with him, took time to play with their son and enjoy the weekends together and generally tried to be with both of them as much as possible. On Saturday mornings, while Victori...Starting at €5.74