IESE (España)
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La Fageda 1982-2008: An Outrageous Initiative
Segarra, Montse; Ochoa, I.; Segarra, José AntonioCase M-1218-ECorporate GovernanceLa Fageda is a social initiative which employs the mentally disabled and mentally ill in the Garrotxa region (Girona), helping them integrate into society through production and marketing of top quality yogurt. The case study raises growth alternatives and their consequences. La Fageda and its leadership are epitomized in the person of Cristóbal Colón, its founder and chairman. What started as a work cooperative is now a complex structure consist...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La Fageda 1982-2008: historia de una locura
Segarra, Montse; Ochoa, I.; Segarra, José AntonioCase M-1218Corporate GovernanceLa Fageda es una iniciativa social que, a través de la producción y comercialización de un yogur de extraordinaria calidad, integra laboral y socialmente a los disminuidos psíquicos y enfermos mentales de la comarca de la Garrotxa (Gerona). El caso plantea las alternativas de crecimiento y sus consecuencias. La Fageda y su gobierno están personalizados en la figura de Cristóbal Colón, su fundador y presidente. Lo que nació como una cooperativa de...Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20