IESE (España)
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Caja Mediterránea de Ahorro (B)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1029MarketingLa Dirección de Caja Mediterránea de Ahorro debe interpretar una investigación de los clientes potenciales del área de Barcelona ciudad. Realizada en base al análisis conjunto. ¿Cómo está segmentado el mercado? ¿Qué volumen y características tiene cada uno de los segmentos?Starting at €5.74
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Unions and the Automotive Cluster in Catalonia
Blázquez, María Luisa; Ballarín Fredes, Eduardo; Subirà, AntoniCase DG-1465-EStrategyThis case presents the situation of the automotive cluster in Catalonia in 2003, and analyzes the role played by each of the cluster's agents, paying special attention to the unions. It describes how the unions evolved from a historical position of confrontation to much higher levels of cooperation. The case also analyzes the functioning of the automotive industry, the evolution of its competitive bases and the challenges posed for the Catalonia...Starting at €8.20
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
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Struggling with Competition in the Catalan Leather Industry (B)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1594-EInnovation and Change, StrategyFrom 2005 on, tanners from Igualada made a successful move from the traditional production of shoe soles to a new market of high-quality leather products sold to clients on the luxury market. However, the number of Chinese tanners had been growing at an increased rate during the previous years, and the Catalan companies knew that their shift to high-quality products would not provide long-term protection against their Chinese rivals.Starting at €5.74
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Caja Mediterránea de Ahorro (A)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1028MarketingLa Caja Mediterránea de Ahorro -caja de ámbito local con sede en Gerona- ha decidido expandir sus actividades abriendo nuevas oficinas en Barcelona ciudad. Para ello ha realizado un estudio «AD-HOC» sobre el comportamiento financiero de los potenciales clientes y sobre la imagen de las entidades financieras competidoras. A partir de la interpretación de los resultados de la investigsación hay que decidir qué segmentos son los más interesantes y c...Starting at €8.20