IESE (España)
-
Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30Decision Analysis, Entrepreneurship, StrategyTras las oportunas conversaciones con accionistas y la dirección ejecutiva, el presidente de la compañía considera las condiciones a poner ante una eventual fusión por absorción con el mayor competidor.Starting at €5.74
-
Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31Decision Analysis, Entrepreneurship, StrategyResultado del proceso relatado en los casos (A) y (B).Starting at €5.74
-
Presscut (C) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-PBDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
-
Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-EDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
-
Presscut (C)
Vázquez-Dodero F.; Badia, MarcCase ASN-31-EDecision Analysis, Entrepreneurship, StrategyOutcome of the series of events related in cases (A) and (B).Starting at €5.74
-
Larios Dry Gin
Armengol, Eva; Oliver, XavierCase M-1169Information Technologies, MarketingLarios Dry Gin es un caso real de una empresa que se enfrenta a un entorno altamente competitivo y a un marco legislativo contrario. Se analiza la posición de liderazgo de la marca en España, así como las alternativas de diversificación de marca que se le plantean en sectores alejados del alcohol. Se procede además a un análisis de la comunicación multicanal («off-line» y «on-line») de Larios que le permite acercarse a un «target» crecientemente ...Starting at €8.20
-
Larios Dry Gin
Armengol, Eva; Oliver, XavierCase M-1169-EInformation Technologies, MarketingLarios Dry Gin tells the real-life story of a company facing a fiercely competitive environment and tough legal constraints. The case analyzes the brand's leadership position in Spain and the diversification opportunities available in sectors other than alcoholic beverages. It offers an analysis of Larios's (off- and on-line) multi-channel communication aimed at winning over an increasingly demanding target audience who need strong stimuli to ren...Starting at €8.20
-
Presscut (B) (Portuguese Version, Brazil)
Vázquez-Dodero F.; Badia, MarcCase ASN-30-PBDecision Analysis, Entrepreneurship, StrategyAfter discussing the matter with the shareholders and the management, the Chairman of the Board considers the terms and conditions to be set for a possible merger between Presscut and its larger rival.Starting at €5.74
-
Presscut (A)
Vázquez-Dodero F.; Badia, MarcCase ASN-29Decision Analysis, Entrepreneurship, StrategyDespués de cinco años de trabajo, la dirección de una empresa de «clipping» (informes de prensa y televisión) se plantea una alianza estratégica que podría terminar en fusión.Starting at €8.20
-
Presscut (A)
Vázquez-Dodero F.; Badia, MarcCase ASN-29-EDecision Analysis, Entrepreneurship, StrategyAfter five years' hard work, the managers of a clipping agency (press and TV reports) are considering a strategic alliance that could end in a merger.Starting at €8.20