IESE (España)
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Solvay Pharma: Estrategias de switch
Nueno, José Luis; Mora C.Case M-1064MarketingEl caso pone de manifiesto las estrategias de conversión en especialidad médica publicitaria (EFP) con los que cuentan los laboratorios que fabrican productos éticos.Starting at €8.20
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Solvay Pharma: Mercado español del omeprazol
Nueno, José Luis; Mora C.Case M-1065MarketingLaboratorios Cantabria, un pequeño laboratorio de Santander, lanza una nueva presentación de Omeprazol, un potente inhibidor de la bomba de protones (IBP) indicado contra las úlceras duodenales. Esta presentación supone una revolución en los precios del sector.Starting at €8.20
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Tessile Milano, SpA (A)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-432Leadership and People ManagementAnte un conflicto familiar y una atractiva oferta profesional externa, el director de ventas de una empresa familiar tiene que decidir si abandona o no la compañía en la que ha trabajado durante varios lustros. Este documento está basado en el caso "Tessuti Dalmine, SpA (A)" (FH-648).Starting at €8.20
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Tessile Milano, SpA (A) (Portuguese Version, Brazil)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-432-PBLeadership and People ManagementThe sales director of a family firm finds himself involved in a family dispute. On receiving an attractive job offer from another company, he has to decide whether or not to leave the firm he has served for most of his working life. This case is based on the "Tessuti Dalmine, SPA (A)" case (FH-648-E).Starting at €8.20
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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCase DPO-768-ELeadership and People ManagementThe case presents the dilemma faced by a Paralympic swimming champion when she must make important life decisions. The context, established though a series of interviews with the protagonist, provides an insight into the nuances and considerations affecting these decisions and the key role played by the athlete's extraordinary proactivity, effort capacity and courage, which serve as essential tools, enabling her to define and achieve her personal...Starting at €8.20
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Teresa Perales
Alvarez de Mon, Santiago; San Martín, Álvaro; García-Lombardía, PilarCase DPO-768Leadership and People ManagementEl caso presenta el dilema al que se enfrente una campeona paralímpica de natación a la hora de tomar importantes decisiones vitales. El contexto desarrollado a partir de sucesivas entrevistas con la protagonista permiten descubrir los matices y criterios de estas decisiones así como las claves de la extraordinaria proactividad y capacidad de esfuerzo y valentía como herramientas vitales para definir y alcanzar el propósito personal.Starting at €8.20
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Tessile Milano, SpA (B)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-433-ELeadership and People ManagementPart B describes the sales director's analysis of the situation and his immediate action plan. This document is based on the "Tessuni Dalmine" case (FH-649-E).Starting at €5.74
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Tessile Milano, SpA (A)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-432-ELeadership and People ManagementThe sales director of a family firm finds himself involved in a family dispute. On receiving an attractive job offer from another company, he has to decide whether or not to leave the firm he has served for most of his working life. This case is based on the "Tessuti Dalmine, SPA (A)" case (FH-648-E).Starting at €8.20
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Tessile Milano, SpA (B)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-433Leadership and People ManagementEl caso B recoge el análisis de la situación que hace el director de ventas, y su inmediato plan de acción. Este caso está basado en el caso "Tessuni Dalmine" (FH-649).Starting at €5.74
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Tessile Milano, SpA (B) (Portuguese Version, Brazil)
Chinchilla, Nuria; San Martín, ÁlvaroCase DPO-433-PBLeadership and People ManagementPart B describes the sales director's analysis of the situation and his immediate action plan. This document is based on the "Tessuni Dalmine" case (FH-649-E).Starting at €5.74