IESE (España)
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Naturhouse
Velamuri, RamaCase E-65-EEntrepreneurshipThe case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive growth, especially between 1997 and 2003, and Revuelta faces several challenges in taking the firm from 35 million Euros in revenues to over 100 million E...Starting at €8.20
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Camper: Imagination is not Expensive
Mitchell, Jordan; Velamuri, RamaCase E-105-EEntrepreneurshipCamper is one of Spain's most well-known brands in and outside of the country. Throughout its 30-year history, Camper has been known for its innovative designs, approach to outsourcing manufacturing and its in-store design. As of 2005, its facing increasing competition from multinationals such as Nike. Students will be faced with understanding how Camper has brought creativity and imagination to their business and what management can do to thrive...Starting at €8.20
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Finanzauto S.A.
Miller, Paddy; Velamuri, RamaCase FH-633-ELeadership and People ManagementThis case deals with the problems of a general manager taking charge of a business acquired through a hostile takeover. Though the GM has considerable knowledge and experience in the sector, he faces a series of setbacks, not least of which is that the financial data used to calculate the bid for the business appears to have been highly inaccurate. As he takes over the business he finds it in a worse condition than had been initially anticipated....Starting at €8.20