IESE (España)
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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The Dealings Behind a Services Outsourcing Experience: The Case of SELLBYTEL Singular
Agnese, Pablo; Ricart, Joan EnricCase AD-312-EKnowledge and Communication, Service and Operations ManagementWith the advent of globalization and global communication, Spain provides an interesting location to do business offshore. A wage level that lags behind other developed countries, as well as its geographical location and culture, make the country a natural choice for firms considering an offshoring location.Starting at €8.20