IESE (España)
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Spanish Building Materials, S.A. (SPABUMA)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-737-EMarketingStarting at €8.20
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Comercio Internacional para el Habitat, S.A. (B)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Case M-758-EMarketingStarting at €5.74
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Compensación y Comercio, S.A.
Parés Canalias, Francisco; Renart, Lluís G.; Schramm K.; Withmire M.Case M-911-EMarketingStarting at €8.20
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Chupa Chups Vending: "Choose your flavor"
Lewis, Gary Andrew; Parés Canalias, Francisco; Renart, Lluís G.Case M-1145-EMarketingAt the end of 2001, Andrew Lewis must decide whether to accept a job as head of international marketing for a large alcoholic drinks company or take up an alternative offer to work on a freelance basis as a commercial agent selling a new vending machine worldwide. The machine has been developed by Discapa, S.A. following guidelines laid down by Chupa Chups, S.A. It is a completely new type of machine for selling Chupa Chups lollipops. To make the...Starting at €8.20
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Troll-AEG
Parés Canalias, Francisco; Renart, Lluís G.; Sardá, J.Case M-890-EMarketingIn January 1992 two European companies (one German, one Spanish) are prepared to sign two "mirror" distribution contracts, through which the German designates the Spaniard as non-exclusive distributor of its products in Spain and France, whilst in the other contract the Spaniard designates the German as non-exclusive distributor of its products in Germany. Both companies manufacture lamps with contemporary designs, and their respective ranges and...Starting at €8.20
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Nestlé Spain: The Red Box
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080-EMarketingUp to 1988, Nestlé España, S.A. had a 45% market share in boxed chocolates in Spain. This leadership position was reinforced in 1988 with the acquisition of Rowntree ("After Eight" and "Quality Street") and Perugina ("Baci"). But it was subsequently strongly challenged when, in September 1989, Ferrero aggressively launched Ferrero Rocher in Spain. In spite of Nestlé's marketing efforts, Ferrero made strong gains in market share. At the end of 199...Starting at €8.20
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Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084-EMarketingAt the end of 1997, having first conducted various studies, the Marketing Director of Hewlett Packard Barcelona Division (HP-BCD) is facing the decision of whether or not to set up a new website on the Internet. The purpose of the new site would be to establish a direct and interactive means of communication with the end users of the company's large format printers around the world. The case sets out a number of dilemmas concerning the proposed n...Starting at €8.20
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Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1015-EMarketingStarting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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Farggi
Parés Canalias, Francisco; Renart, Lluís G.Case M-994-EMarketingIn August 1992, Haagen-Dazs opened its first ice cream parlour in Barcelona. In July 1993, Farggi, a small Spanish family-owned company, opened its own first luxury ice cream store just a few blocks away. This case is an example of how a small local company can compete against a very large multinational corporation. At the beginning of 1995, when Farggi already has 13 exclusive ice cream parlours in Spain, plus some 800 non-exclusive retail outle...Starting at €8.20