IESE (España)
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Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry
Sachon, Marc; Sastre Boquet, IsaacCase P-1161-EInnovation and Change, Service and Operations ManagementAciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Critical Care, Critical Data - Using Machine Learning in the Health Care Industry (A)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-3-EInformation Technologies, Innovation and ChangeIn December 2020, the COVID-19 epidemic was raging through the world. The hospitals of Grupo de Asistencia Clínica (GAC) one of Spain's largest private hospital networks, were treating over eight hundred people sick with COVID, of varying severity, and new patients were admitted every day. Given that COVID was caused by a novel coronavirus, knowledge of the disease was still in its infancy, and GAC's healthcare professionals were making critical...Starting at €8.20
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Flywire: Early challenges for a future unicorn (B)
; Sastre Boquet, IsaacCase E-248-EEntrepreneurshipAfter accepting the position of CEO at PeerTransfer, Mike Massaro faced crucial decisions in late 2014 as the company, who had been struggling before his appointment, was now back on track and gorwing rapidly. Having achieved profitability and rapid growth, Massaro now grappled with several key decisions as he charted the development of PeerTransfer: 1) Whether to focus on closing a Series C funding round to accelerate growth, 2) Wheter the com...Starting at €5.74
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DKV Group: Truly Interested in You
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343-EKnowledge and Communication, Marketing, StrategyThe case describes the strategy of management through reputation that the DKV Group has been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning in the crowded health insurance industry and delivered some of the best growth rates in the market during the previous few years. With the help of exhaustive data, the case explains how this management style was developed and implemented...Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (C)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-210-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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FC Barcelona: More Than a Club, More Than Data
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206-EInformation Technologies, Innovation and Change, StrategyBy the late 2010s, FC Barcelona had become one of the most important sports clubs in the world, whose success on the field was accompanied by an income that had grown in leaps and bounds and was approaching ?1 billion. The club's organization had grown and adapted, sometimes with difficulty, to the new reality of football. This was now a gigantic global business that could no longer be managed as it had back when the club won its first European C...Starting at €8.20
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Menta (A). Managing Temporary Workers
Novell V.; Poelmans, StevenCase DPO-49-ELeadership and People ManagementWhen Valeri Novell is assigned by his employer, DMR Consulting (an IT consulting company) as an outsourced consultant to the Spanish telecommunications firm Menta, he is surprised by the youth and lack of organization of "his" team of temps. He soon detects that some of the temps have their own desk and computer, while others do not seem to have a specific assigned PC. While some of the workers seem to work very hard, some others tend to take a l...Starting at €8.20
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Victoria Dalí - CompuGraphics (A)
Andrews, W.; Poelmans, StevenCase DPO-7-ELeadership and People ManagementVictoria wants to do a part-time executive program, convinced she needs the PTEP for her work. But does she really? Her manager doesn't seem to think so. And even if the company sponsors her for 70%, it would still be an investment that would weigh on her family budget. And what about her family? She would have to spend four or five hours a day if she wants to really profit from the course. She cannot work on the weekends, because she has promise...Starting at €8.20