IESE (España)
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Grupo Alimentario Guissona
Segarra, José Antonio; Carrillo, JordiCase M-1247-ECorporate GovernanceIn 2010, Grupo Alimentario Guissona-with its two flagships, Cooperativa Agropecuaria Guissona and Corporación Alimentaria Guissona-was the leader in the Spanish meat sector with a turnover of ?1.1 billion, 9000 cooperative members, 4500 shareholders, and 3000 employees, half of whom were immigrants from 42 different countries. The group's experience is an exceptional case of business success and comprehensive local development, based on a complet...Starting at €8.20
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ANFISA: Concern in the Northern Area
Segarra, José Antonio; Carrillo, JordiCase M-1253-EMarketingLuis Carral ponders how to revamp the sales area that he has been assigned. There are some strong indicators: the area is falling far short of its potential, its growth is poor and its margins are the worst in the company, as are its arrears. The team he inherited does not act like one. Luis is considering drastic changes in the territorial divisions and the compensation model. As an immediate issue, he must make decisions about four of the most ...Starting at €8.20
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Avinent
Nueno, José Luis; Rodríguez, Silvia; Llano, Miguel AngelCase M-1262-EEntrepreneurship, Innovation and Change, StrategyAlbert Giralt, General Director of the Vilardell Purtí Group, was reviewing the draft of the 2011-2013 Strategic Plan for the AVINENT Implant System, the Group's biomedical division. In just over three years, they had developed their own product, the AVINENT Implant System, within a traditional company in the metalworking industry. Their achievements had come quickly and in abundance, but there was still a lot of ground to cover. They needed to c...Starting at €8.20
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Tergasa (A)
Segarra, José Antonio; Fernández, Albert; Carrillo, JordiCase M-1294-EFinance, MarketingTergasa, founded in 1988, is a textile industry SME facing a difficult situation, which includes cash flow problems and profitability difficulties in one of its business lines. Concern is growing among the owners and management. The owners are worried about the equity risk (since they have underwritten the business) and management is concerned about the steps that need to be taken to solve the company's financial and management issues.Starting at €8.20
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Embutidos Salgot S.A.
Rodríguez, Silvia; Nueno, José Luis; Llano, Miguel AngelCase M-1263-EInnovation and Change, Marketing, StrategyThe case describes the change of strategy carried out by Embutidos Salgot S.A., positioning its products in the premium segment and taking the final step with the launch of Eco Salgot, its range of organic products. This launch reinforced the sales of Reserva Salgot and Salgot, the other two product lines. However, the investment was significant (nearly 2 million euros), the crisis did not favor the consumption of premium products (a price strugg...Starting at €8.20