IESE (España)
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Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175-EInformation Technologies, MarketingIn January 1998, after a series of dilemmas and doubts, the Inkjet Commercial Division (ICD) set up Designjet Online, a relational marketing program, whose main axis was an information and support website for the existing owners of HP large-format printers worldwide. After more than five years of effort, the results achieved have been qualified as brilliant. Nevertheless, there have been a range of problems which have worried those in charge of t...Starting at €8.20
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Car Gadgets
Macció R.; Baucells Alibés, ManelCase AD-294-EDecision Analysis, EconomicsMarco has to decide the type of car and the gadgets that he wants, subject to the company's budget constraint. He will use a knapsack method to find the right combination.Starting at €8.20