IESE (España)
-
Pieles de la Garriga, S.A.
Fraguas, RafaelCase ASN-28-EDecision AnalysisPedro Sáez, director of one of the divisions of Pieles de la Garriga, S.A., receives notice of a possible order from an important customer, At short notice he has to decide whether to bid for the contract and on what terms.Starting at €8.20
-
Hewlett Packard: Designjet Online 2003
Parés Canalias, Francisco; Cabré, Carles; Renart, Lluís G.Case M-1175-EInformation Technologies, MarketingIn January 1998, after a series of dilemmas and doubts, the Inkjet Commercial Division (ICD) set up Designjet Online, a relational marketing program, whose main axis was an information and support website for the existing owners of HP large-format printers worldwide. After more than five years of effort, the results achieved have been qualified as brilliant. Nevertheless, there have been a range of problems which have worried those in charge of t...Starting at €8.20