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Atlético de Madrid: Diary of Two Short Seasons in Hell
Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, IgnacioCase M-1192-EMarketingAtlético de Madrid, one of Europe's most emblematic football clubs, is relegated to the Second Division for the first time in its history. The club must face this situation and implement an effective marketing plan to palliate some of the problems that are starting to loom on the horizon: lack of revenues, loss of social and sport prestige, a high opportunity cost, the likely mass exit of club members and affiliates, in short, the uncertainty abo...Starting at €8.20