IESE (España)
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Micoderm: Prevention and treatment of diaper's dermatitis
Fernández, Albert; Palencia, LuisCase ASN-49-EDecision AnalysisA pharmaceutical company, LIDERM, has to decide the status of one of its more traditional products, Micoderm. Micoderm is currently among the medicines heavily subsidized by the Spanish health system, which ensures the product an important volume. On the other hand, the price the company can charge the end consumer is quite low, to the point that due to lack of price revision, it is currently loosing money. The company has to decide whether to wi...Starting at €8.20
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Sociedad Deportiva Eibar S. A. D.: A Modest Club in the Elite of a Unique Sector
Segarra, José Antonio; Fernández, Albert; Aguirreamalloa Arizaga, JavierCase SM-1626-ECorporate Governance, StrategyIt was the summer of 2015. Sociedad Deportiva Eibar S.A.D. was playing in the First Division in the same years it was celebrating the 75th anniversary of its founding--a unique case in the history of Spanish football. The club had several characteristics that set it apart: the town where it was based was smaller than any other that had produced a First Division team; austerity was a defining feature of the club, which strived to live and dissemin...Starting at €8.20
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The Balanced Scorecard at TMB
Fernández, AlbertCase C-748-EAccounting and ControlAccording to its managing director, Constantí Serrallonga, Transports Metropolitans de Barcelona has areas for improvement in terms of the management of objectives and key projects. It lacks long-term vision, has too many projects underway, and does not conduct efficient follow-up of these projects. Changes to its philosophy and management processes and the use of strategy maps could help solve these problems. This case presents and explains the ...Starting at €8.20
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Maser
Fernández, AlbertCase C-680-EAccounting and ControlIntroductory case about the Balanced Scorecard (BSC). During an initial meeting between the controller and the top-level managers at Maser, the managers state their doubts about the usefulness and implementation of the BSC. The case is laid out in the context of a medium-sized company with limited resources. It allows for an animated in-class discussion about different aspects relating to the BSC, such as the number of indicators and perspectives...Starting at €8.20
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Gas Natural: Improving the Profitability of Servigas
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-EMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Tergasa (A)
Segarra, José Antonio; Fernández, Albert; Carrillo, JordiCase M-1294-EFinance, MarketingTergasa, founded in 1988, is a textile industry SME facing a difficult situation, which includes cash flow problems and profitability difficulties in one of its business lines. Concern is growing among the owners and management. The owners are worried about the equity risk (since they have underwritten the business) and management is concerned about the steps that need to be taken to solve the company's financial and management issues.Starting at €8.20