IESE (España)
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Genuinus: Using Digital Marketing to Sell Fresh Food Online
Gallo, Iñigo; Liepmann, Erik; Segarra, JavierCase M-1338-EMarketingGenuinus sells fresh organic products online. After a year and a half in operation, sales are growing but the company is far from making a profit. The Genuinus team is considering how best to use the budget dedicated to marketing (almost all online).Starting at €8.20
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Lara Castro (B)
García, Pilar; Cardona Soriano, PabloCase DPO-23-ELeadership and People ManagementLara Castro, a young manager at a telecommunications company, began a coaching process hoping to improve her managerial skills. The case details the improvement plan developed jointly by Lara and her coach and the vicissitudes surrounding its implementation.Starting at €5.74
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Lara Castro (A): A Coaching Process
García, Pilar; Cardona Soriano, PabloCase DPO-22-ELeadership and People ManagementThe case illustrates the professional and personal development process of a young manager with excellent technical training but little background in people management.Starting at €8.20