IESE (España)
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Fractus-3i: A New Round of Financing (B): Confiential Information for 3i's Representative
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-31-EEntrepreneurshipThe case describes the background to the negotiation of a final round of financing between a high-tech start-up (Fractus) and a venture capital firm (3i). It focuses on the impact of the valuation on the dilution of the company's equity.Starting at €5.74
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Fractus-3i: A New Round of Financing (A): Confiential Information for Fractus' Representative
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-30-EEntrepreneurshipThe case describes the background to the negotiation of a final round of financing between a high-tech start-up (Fractus) and a venture capital firm (3i). It focuses on the impact of the valuation on the dilution of the company's equity.Starting at €8.20