IESE (España)
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Museo Nacional del Prado
Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepCase P-1095-ELeadership and People Management, Service and Operations ManagementThe case study analyzes the changes implemented by the Museo del Prado on the basis of Law 46/2003 of November 25, which gave it financial and operational autonomy and set the groundwork for its self-financing. Some of the issues discussed in this case include the museum's reorganization, its intense exhibition activity and the policy of partnerships with firms through its sponsorship program. The study also considers the new management challen...Starting at €8.20