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IESE (España)
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Exportflowers BV
Zantinga J.Case P-653-EService and Operations ManagementA small export company in the Dutch cut flower industry finds itself confronted with a series of demands from a large UK supermarket. Issues include channel integration and control, the types of risks encountered in this type of industry, as well as purchasing policies at an auction center and large company. The case includes a description of the Dutch Auction System as used in the flower trade. A video can be supplied through the Flower Bureau i...Starting at €8.20
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Endemol Entertainment
Lupo D.; Mendez M.; Rahnema Alavi, AhmadCase F-736-EFinanceThis case deals with financial analysis of a fast growing company. It highlights the relationships between the firm´s growth rate and its short-term financial needs.Starting at €8.20
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Lindberg Capital
Johnson, RobCase E-197EntrepreneurshipEl caso describe cinco oportunidades de inversión en start-ups enviadas a una empresa de capital riesgo. La empresa recibe demasiados planes de negocio como para reunirse con todos los equipos directivos, por lo que deben seleccionar cuidadosamente las ideas con el fin de decidir con qué equipos vale la pena reunirse. Caso basado en el caso E-68 («Nova Capital») del mismo autor.Starting at €8.20
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Nova Capital (Portuguese Version, Brazil)
Johnson, RobCase E-235-PBEntrepreneurshipAndré Payard, a newly hired at Nova Capital, had to develop an approach for making initial assessments of the large number of business plans received by the Dutch venture capital firm. He knew that his team could not meet with the management teams from all of the businesses, so it was crucial to select those plans with the greatest potential before schedulling management presentations. Este caso está basado en el caso "Nova Capital", E-68, del mi...Starting at €8.20
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Nova Capital
Johnson, RobCase E-235-EEntrepreneurshipAndré Payard, a newly hired at Nova Capital, had to develop an approach for making initial assessments of the large number of business plans received by the Dutch venture capital firm. He knew that his team could not meet with the management teams from all of the businesses, so it was crucial to select those plans with the greatest potential before schedulling management presentations. Este caso está basado en el caso "Nova Capital", E-68, del mi...Starting at €8.20
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The Challenges of Corporate Innovation
Davila, Antonio; Joost KorverCase E-213-EEntrepreneurship, StrategyThe case describes the challenges of a new manager appointed to run the innovation initiative of a large multinational. The corporate CEO supports the need for innovation and sets up a dedicated department. Gina, the newly appointed manager, faces the decision of how to set up the department. She contemplates several options including consulting to business units, training and running innovation projects. In trying to bring innovation to the corp...Starting at €8.20
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FBTO
Ribera, JaumeCase P-892Service and Operations ManagementThe FBTO insurance company is evaluating the results of its Customer Loyalty Program, aimed at reducing the defection rate of its customers. For the last three years the company has provided premium discounts in insurance policies to customers who had several policies with FBTO and who had a long standing relation. Now the company tries to evaluate several alternatives to the exiting program that could provide equivalent or higher value to the cu...Starting at €8.20