IESE (España)
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Mestska Nemocnice V Litomerice
Ribera, Jaume; Rosenmöller, MagdaCase P-825-EService and Operations ManagementStarting at €8.20
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Infinite Blue... With Finite Budget: Pricing a Cruise in the Aegean
Markakis, MihalisCase OIT-7-EService and Operations ManagementThe Director of Sales of a cruise line, operating in the eastern part of the Mediterranean Sea, is exploring the "crazy" idea of her niece, an MBA student, that the company should offer cruises that are tailored to young people like her. To make a case to her aunt, and help her pitch the idea to the company's CEO, the niece decides to poll her MBA classmates on how much they would be willing to pay for her dream week-long cruise in the Aegean, if...Starting at €8.20