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Al Baba Sweets: An Expansion Opportunity
Marina Apaydin; Ahmad Badran; Maya Noujaim; Ghida El Baba; Antoine SabbaghCase IVEY-9B19M121-EStrategyIn 2018, Al Baba Sweets was a major player in the Arabic sweets and confectionery industry in Lebanon. However, in the midst of a rough patch in the country’s economy, the company was suffering from decreasing revenues. Any major decision concerning the fStarting at €8.20
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Extended Reality Extends into Enterprise
Yoffie, David B.; Jain, Kaushal; Villasenor, Amy; Xu, Vicky; Yang, AnnieCase HBS-720472-EStrategyWhile the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.Starting at €8.20