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Jieliang Phone Home! (A)
Shih, Willy; Bernstein, Ethan S.; Bilimoria, NinaCase HBS-609080-EKnowledge and CommunicationAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best pr...Starting at €8.20
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Jieliang Phone Home! (B)
Shih, Willy; Bernstein, Ethan S.; Bilimoria, NinaCase HBS-609081-EKnowledge and CommunicationAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best pr...Starting at €5.74
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Coffee Wars in India: Starbucks 2012
Yoffie, David B.; Tahilyani, RachnaCase HBS-715452-EStrategyStarbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbuck can replicate its success in China in India.Starting at €8.20
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Doubling Down: Elon Musk's Big Bets in 2022
Yoffie, David B.; Fisher, DanielCase HBS-722439-EStrategy2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private valuation of $100 billion. Both companies made bet big on risky technologies. Now that they were leaders in booming industries, the task was to retain their lead. Musk had proposed ...Starting at €8.20
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Jieliang Phone Home! (C)
Shih, Willy; Bernstein, Ethan S.; Bilimoria, NinaCase HBS-609082-EKnowledge and CommunicationAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best ...Starting at €5.74