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Kao Corporation (Spanish Version)
Quelch, John A.; Stern, Aimee L.; Kameda, NorikoCase HBS-509S14MarketingA medida que se expande el mercado de pañales japoneses, gestión de Kao debe determinar su respuesta a la introducción de nuevos productos por parte de sus dos principales competidores. Las opciones incluyen el lanzamiento de una nueva marca de alta calidad precio o un nuevo bajo precio de marca, o el aumento de los gastos de publicidad y promoción para la línea de pañales actual de Kao.Starting at €8.20
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Yogo Game: Strategy in The United States
Xiaohua Yang; William Wei; Ken C. Chou; Stavros Christoforou; Natasia de Silva; Henry PattersonCase IVEY-9B17M080-EStrategyYogo Game, Inc., a successful Japanese social media company, had launched a subsidiary in the United States. In spring 2016, the parent company directed the subsidiary to expand its U.S. operations. Yogo Game America projected that it would need to triple its workforce by the end of 2017, which required that the U.S. subsidiary decide whether to hire locals or expatriates, and whether to adopt the company’s home culture of Japan or its adopted cu...Starting at €8.20