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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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Rattunde & Co GmbH
Guinand C.; Heukamp, FranzCase ASN-38Decision Analysis, Entrepreneurship, Innovation and ChangeUna joven empresa de maquinaria germano-oriental necesita tomar una decisión sobre si especializarse en el negocio de maquinaria para tubos o seguir ofreciendo todo tipo de máquinas distintas. La empresa se creó en la década de los noventa en Alemania del Este, con todo lo que ello conlleva.Starting at €8.20
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Driving Strategy with the Balanced Scorecard (Spanish version)
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-112S07Accounting and Controlshould cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €8.20
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Ceranz Bau AG
Guinand C.; Heukamp, FranzCase AD-301-EDecision Analysis, FinanceThis case describes the bidding decision of a construction company to build a river crossing and manage it during 30 years. The decision revolves around the right bidding strategy trading off the chance of winning and potential profit. Used as a teaching vehicle for project evaluation and auctions.Starting at €8.20
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T-Shirts for Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc.Starting at €8.20
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-EDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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Camisetas para el Eintracht Frankfurt
Guinand C.; Heukamp, FranzCase AD-298MarketingUn vendedor de camisetas para eventos especiales intenta valorar si debería ofrecer sus camistas para un evento deportivo. Se utiliza como introducción para análisis de decisiones: estructurar las decisiones, valores esperados etc.Starting at €8.20
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Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
Kaplan, Robert S.; Reisen de Pinho, RicardoCase HBS-111049-EAccounting and ControlA new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map toStarting at €8.20
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Laree Verbindungen GmbH (Portuguese Version, Brazil)
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-PBDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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ERBITUX: A Miracle Drug Or Just a Lot of Headaches
Heukamp, Franz; Ariño, Miguel AngelCase AD-347-EDecision AnalysisIn February of 2002, Bernhard Scheuble, the CEO of Merck, received news that the U.S. Food and Drug Administration had "refused to file" Erbitux, a new "miracle" cancer treatment drug. The drug was supposed to have represented Merck's entry into the field of oncology. Erbitux had been an enormous gamble for the first non-family CEO in Merck's 350-year history. It had refocused the company's operations on an entirely new field: oncology. Adding to...Starting at €8.20