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FAG Kugelfischer - Una reestructuración alemana
Gilson, Stuart C.Case HBS-210S11FinanceUn gran fabricante alemán de rodamientos de bolas y maquinaria de precisión experimenta dificultad financiera severa provocada por las malas prácticas de gestión, una adquisición mal concebida de una antigua fábrica de rodamientos de bolas de Alemania del Este, y una recesión de la industria. La empresa contrata a un gerente de respuesta profesional alemán que en recuperaciones anteriores de las empresas alemanas ha participado en "estilo" prácti...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward?
Ascarza, Eva; Billaud, EmilieCase HBS-522008-EMarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Ascarza, Eva; Billaud, EmilieCase HBS-524P04MarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20