HBSP (USA)
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Oticon (A) (Spanish Version)
Kao, John J.Case HBS-317S08EntrepreneurshipRetrata el proceso de cambio Oticon pasó por al pasar de una organización burocrática, papel impulsado a una, uno flexible e informal creatividad impulsada.Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20