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HBSP (USA)
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Navigating Turbulent Waters: Glitnir Bank's Communication Challenge During a Macroeconomic Crisis
Kimbrough, Michael D.; Miller, Gregory S.; Dessain, Vincent; Damgaard Jensen, AneCase HBS-107050-EFinanceGlitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the media and analysts. Class discussion will focus on creating infrastructure that will increase the ban...Starting at €8.20
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Inner Mongolia Yili Group: China's Pioneering Dairy Brand
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308052-ESetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Provi...Starting at €8.20
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Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
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Piracy in Somalia (A)
Reinert, Sophus A.; Davies, AlissaCase HBS-718018-EEconomicsA Somali fisherman stands on a beach in early 2011, considering his options: should he embark in his tiny fishing vessel, or join a nearby pirate crew? His war-ravaged country, entering its twentieth year of civil war, was in the midst of a famine that had claimed hundreds of thousands of lives, and piracy had recently become the country's greatest claim to fame, securing ransoms to the tune of millions of US dollars in one of the poorest corners...Starting at €8.20
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Piracy in Somalia (B)
Reinert, Sophus A.; Davies, AlissaCase HBS-718019-EEconomicsA Somali fisherman stands on a beach in early 2011, considering his options: should he embark in his tiny fishing vessel, or join a nearby pirate crew? His war-ravaged country, entering its twentieth year of civil war, was in the midst of a famine that had claimed hundreds of thousands of lives, and piracy had recently become the country's greatest claim to fame, securing ransoms to the tune of millions of US dollars in one of the poorest corners...Starting at €5.74
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Iceland: Small fish in a global pond
Porter, Michael E.; Ketels, Christian H.M.Case HBS-708472-EEconomicsDescribes the economic development of Iceland since 1945, focusing in particular on the years since 2000, when Iceland experienced strong growth and Icelandic companies aggressively internationalized.Starting at €8.20
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Alvogen: Scaling Entrepreneurship
Isenberg, Daniel J.; Kerr, William R.; Brownell, AlexisCase HBS-819038-EEntrepreneurshipStarting at €8.20
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Iceland (A)
Musacchio, AldoCase HBS-709011-EFinanceIn May of 2008, a team of sovereign debt analysts at Moody's had to decide whether to downgrade the country's sovereign long-term debt from Aaa to Aa1 or lower. Investor sentiment toward Iceland had changed radically in March, and the Moody's team was fearful that the situation could spiral out of control. The Moody's team knew that carry traders increased Iceland's vulnerability to a confidence crisis because they were quick to liquidate their h...Starting at €8.20
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Iceland (B): Redefining Aaa-Rated Sovereigns
Musacchio, AldoCase HBS-709012-EFinanceIn May of 2008, a team of sovereign debt analysts at Moody's had to decide whether to downgrade the country's sovereign long-term debt from Aaa to Aa1 or lower. Investor sentiment toward Iceland had changed radically in March, and the Moody's team was fearful that the situation could spiral out of control. The Moody's team knew that carry traders increased Iceland's vulnerability to a confidence crisis because they were quick to liquidate their h...Starting at €5.74