Default Category
-
Sanctuary Soft: International Expansion Strategies
Groysberg, Boris; Marietta, Geoff; Marshall, Tim; Hartley, AdamCase HBS-409104-ELeadership and People ManagementA U.S.-based security software company considers its options to expand. Different labor-market and labor-law situations are analyzed for the U.S., U.K., Germany, China, and India.Starting at €8.20
-
Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20