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Betfair vs. UK Bookmakers
Casadesus-Masanell, Ramon; Campbell, NeilCase HBS-709417-EStrategyBetting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middle-man of the bookmaker, and leads to a much more efficient 2-sided market. Betfair.com's domination of the betting exchange has threatened to undermine the core of the traditional bookmakers' business model. The case examines two aspect...Starting at €8.20
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Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20
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Betfair vs. Los corredores de apuestas del Reino Unido
Casadesus-Masanell, Ramon; Campbell, NeilCase HBS-714S08StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Intercambios de apuestas ofrecen una plataforma electrónica que permite a los consumidores ordinarios no sólo a los equipos de atrás para ganar, sino también para sentar las probabilidades de otros apostantes a la espalda. Este modelo de negocio permite a los apostadores para cortar el hombre medio de la casa de apuestas, y conduce a un mercado mucho más eficiente 2 caras. ...Starting at €8.20