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Qantas Airlines: Twitter Nosedive
Jana Seijts; Paul BigusCase IVEY-9B12M110-EStrategyThe executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,0...Starting at €8.20
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Warrnambool Cheese & Butter Australia: Acquisition and Appraisal
Colette Southam; Philipp Abold; Mason DeetmanCase IVEY-9B20N034-EFinance, StrategyIn January 2017, Canada-based Saputo Inc. was preparing an offer to acquire the remaining shares of an Australian dairy firm, Warrnambool Cheese & Butter Factory Co. Hold. Ltd. (WCB). Saputo Inc. had previously acquired a majority of the equity, but minority shareholders prevented Saputo Inc. from delisting WCB from the Australian Securities Exchange. Although WCB was a publicly traded company, the current share price might not reflect its intrin...Starting at €8.20
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The Cultural Battle of the Australian Army
Gerard Seijts; Jana Seijts; Paul BigusCase IVEY-9B13C035-ELeadership and People Management, StrategyThe Chief of the Australian Army faces a significant public scandal. In recent weeks, allegations have emerged that members of the country’s defence forces, including officers, shared explicit emails and photos that denigrated women. The scandal occurs as the Australian Defence Force is actively encouraging more women to join the ranks of the military. The Chief of the Australian Army needs to devise a strategy to communicate to the victims of th...Starting at €8.20