HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Richard Fahey and Robert Saudek (B): Overcoming Crises and Growing the Liberian Energy Network
Kanter, Rosabeth Moss; Paul, Joseph A.Case HBS-ALI025-EAfter a challenging start to the Liberian Energy Network, Richard Fahey and Robert Saudek, together with their Liberian counterpart Abu Sherif, set out to realign the company business plan, grow LEN, and bring light to even more Liberians. They formed new partnerships, identified new business opportunities, and persevered through a series of hurdles.Starting at €5.74
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Societe International de Plantations et de Finance (SIPEF)
Hawkins, David F.Case HBS-113027-EAccounting and ControlTo maximize their effectiveness, color cases should be printed in color. Management of a company with extensive palm oil tree plantations questions the usefulness to management and investors of IASF1's requirement to value palm oil trees at their fair value. IAS41 requires biological assets to be measured at their fair value with changes in fair value reported in net income. The management of a company with extensive palm oil tree plantations qu...Starting at €8.20
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Bananas (A)
Van Den Steen, EricCase HBS-712451-EStrategyTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Starting at €8.20
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Delhaize Group: Developing Leaders
Groysberg, Boris; Abbott, Sarah L.Case HBS-415019-ELeadership and People ManagementDelhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while maintaining high social, environmental, and ethical standards. For Frans Muller, Delhaize's president and CEO, the key to executing on this strategy was ensuring that the Group was deve...Starting at €8.20
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Mission in Flux: Michigan National Guard in Liberia
Howitt, Arnold M.; Lundberg, KirstenCase HBS-KS1242-EIn summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldiers to Liberia. "Mission i...Starting at €8.20
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Mission in Flux: Michigan National Guard in Liberia, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCase HBS-KS1252-EEpilogue to case KS1242. In summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldie...Starting at €8.20
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Managing a Security Response to the Ebola Epidemic in Liberia (Epilogue)
Bourdeaux, Margaret; Kayyem, JulietteCase HBS-KS1309-EOn August 19, 2014, Liberia President Ellen Johnson Sirleaf was faced with an agonizing decision: should she quarantine a densely populated township of Monrovia to halt the spread of the Ebola virus disease? The disease had been ravaging the Republic of Liberia for months but until now, had been isolated in the countryside. Now, the deadly virus was spreading, unchecked, and threatened the 1 million inhabitants of Monrovia, the capital city of th...Starting at €8.20
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Managing a Security Response to the Ebola Epidemic in Liberia (B)
Bourdeaux, Margaret; Kayyem, JulietteCase HBS-KS1310-EOn August 19, 2014, Liberia President Ellen Johnson Sirleaf was faced with an agonizing decision: should she quarantine a densely populated township of Monrovia to halt the spread of the Ebola virus disease? The disease had been ravaging the Republic of Liberia for months but until now, had been isolated in the countryside. Now, the deadly virus was spreading, unchecked, and threatened the 1 million inhabitants of Monrovia, the capital city of th...Starting at €5.74
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20