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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Google Car
Lakhani, Karim R.; Weber, James; Snively, ChristineCase HBS-614022-EService and Operations ManagementBy 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest ...Starting at €8.20
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The Thermostat Industry: Transformation from Analog to Digital
Lakhani, Karim R.; Herman, Kerry; Snively, ChristineCase HBS-615038-EService and Operations ManagementThis note examines the evolution of the thermostat industry as it transitioned from analog to digital technologies. It presents an overview of key industry participants and the shift in value creation and value capture models for firms.Starting at €8.20
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Banorte and the Capital Call Facility: Infrastructure Finance in Mexico
Macomber, John D.; Larangeira, Carla; Miguel, FernandaCase HBS-219049-EFinanceAs a result of Mexico's pension industry deregulation, pension funds were able to invest in energy and infrastructure projects through a variety of financial instruments, particularly through Capital Development Certificates (CKDs), an asset class that served as a vehicle for investing in unlisted companies. By the end of 2017, pension funds had invested more than $16 billion in infrastructure, with CKDs as the primary investment vehicle for this...Starting at €8.20
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Argentina Defaults, Inflates (and Grows), 1997-2015 (Spanish version)
Di Tella, Rafael; Miguel, FernandaCase HBS-719S13EconomicsIn late October 2011, after losing 1 billion of dollar reserves in one month, the Argentine government began imposing a series of currency controls, limiting the ability to buy foreign currency. As of October 2011, Argentina's tax collection agency AFIP had been granted the power to approve or reject all requests to buy dollars with pesos in Argentina's banking system. By June 2012, AFIP had removed ""saving"" as a legitimate explanation. While t...Starting at €8.20
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Google Car (Spanish version)
Lakhani, Karim R.; Weber, James; Snively, ChristineCase HBS-616S06Service and Operations ManagementBy 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest ...Starting at €8.20
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Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCase HBS-616008-EService and Operations ManagementOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Starting at €8.20
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCase HBS-617020-EService and Operations ManagementIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Starting at €8.20