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Mission Produce
Alvarez, Jose B.; Shelman, MaryCase HBS-514023-EMarketingTo maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, inves...Starting at €8.20
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Amyris Biotechnologies: Commercializing Biofuel
Pisano, Gary P.; Wagonfeld, Alison BerkleyCase HBS-610031-EService and Operations ManagementIn 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011...Starting at €8.20
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Pfizer's Centers for Therapeutic Innovation (CTI)
Pisano, Gary P.; Weber, James; Szydlowski, KaitlynCase HBS-615024-EService and Operations ManagementIn 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration with Pfizer and academic medical researchers with the purpose of developing new, innovative drugs candidates for testing in patients. Project teams consisted of Pfizer scientists an...Starting at €8.20
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Cresud and Argentina
Bell, David E.; Shelman, MaryCase HBS-515043-EStrategyArgentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014, Cresud's CEO wondered if the strategy was still correct in the face of falling commodity prices, more powerful input companies, and potentially positive changes in Argentina's political ...Starting at €8.20
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Note on Agriculture in Argentina
Bell, David E.; Shelman, MaryCase HBS-515069-EEconomicsThis note describes the history of Argentina agriculture and how it has been affected by government policies and new technologies.Starting at €8.20