Default Category
-
Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
-
Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
-
Ackman versus the Board (Spanish version)
Palepu, Krishna G.; Srinivasan, Suraj; Weber, JamesCase HBS-112S08Accounting and ControlAfter 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second-largest discount store retailer in the U.S., had competed successfully against industry leader Walmart for years by promoting an upscale discount shopping experience in comparison to Walmart's focus on low prices. This strategy worked well for Target in good economic ...Starting at €8.20
-
Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
-
Brink's Company: Activists push for a spin-off
Srinivasan, Suraj; Sesia, Aldo; Kaser, AmyCase HBS-112055-EAccounting and ControlThe case studies the decision of the security services corporation Brink's Company to spin-off its home security division from the rest of the company. The decision followed intense pressure on the company by three activist hedge funds who felt that Brink's was chronically undervalued and the individual businesses were worth more than the combined company. The company resisted the decision for over a year before agreeing to the break up. The case...Starting at €8.20
-
Ken Traub at American Bank Note Holographics
Srinivasan, Suraj; Norris, MichaelCase HBS-113073-EAccounting and ControlKen Traub is hired as CFO for American Bank Note Holographics, the market-leading security holograph company in January 1999, but discovers on his first day that the company has misstated its financials and resigns. After consulting with the company for the next several weeks as it announces its misstatements to the public, he is asked to become president of the company. Should he take the job or is the company a sinking ship?Starting at €8.20
-
NovaStar Financial: A Short Seller's Battle
Srinivasan, Suraj; Kaser, AmyCase HBS-113120-EAccounting and ControlThe NovaStar case describes the challenges faced by short seller Marc Cohodes of hedge fund Rocker Partners as he tried to expose what he thought was widespread fraud in mortgage lender NovaStar Financial. The case is set in the time period from 2001 to 2007 and tracks the growth of the subprime industry and its collapse leading to the financial crisis. The case describes the business model of NovaStar, a leading subprime mortgage lending company...Starting at €8.20
-
Southeastern Asset Management Challenges Buyout at Dell
Healy, Paul M.; Srinivasan, Suraj; Sesia, AldoCase HBS-114015-EFinanceIn late 2012, Michael Dell wants to take Dell Inc., the company he founded, private. Mr. Dell believes that the successful company's transformation from a personal computer (PC) manufacturer to an enterprise solutions and services provider (ESS) is dependent on going private without the short-term results scrutiny public companies face. He and a private equity firm, Silver Lake Partners, have made an offer for the company, which Dell Inc.'s board...Starting at €8.20
-
Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
-
Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20