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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Malcolm Life Enhances Its Variable Annuities
Pozen, Robert C.; Pearlman, David J.Case HBS-311041-EThe case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities. Then it asks students to calculate the returns on capital of different product designs for a variable annuity based on specified assumptions including a range of hedging scenarios.Starting at €8.20
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Dropbox: 'It Just Works'
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-811065-EEntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Note on U.S. Pension Accounting
Pozen, Robert C.; Khurana, BrijCase HBS-311115-EFinanceThe purpose of this note is to describe the manner in which publicly traded corporations and local governments in the United States account for their pension plans.Starting at €8.20
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Exchange-Traded Funds at Vanguard (B)
Pozen, Robert C.; Vickers, StevenCase HBS-311135-EStrategySupplementary material for 311-134Starting at €5.74
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Credit Rating Agency Reform in the US and EU
Pozen, Robert C.; Conroy, BrianCase HBS-312127-EEconomicsThe purpose of this note is to explore reform options for the credit rating industry. The note examines the ways in which credit rating agencies contributed to the recent financial crisis, particularly through ratings of securitized products and sovereign debt. It further describes changes already enacted by the US and the EU, as well as other reform proposals considered by lawmakers.Starting at €8.20
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Choosing a Charitable Giving Vehicle
Pozen, Robert C.; Desai, Mayur; Graul, Maura A.Case HBS-314073-EAccounting and ControlElaine White is an accountant advising two couples, the Carsons and the Bradleys, regarding their charitable giving options and related tax strategies. The Carsons are an upper-middle class family with $295,000 in income, a moderate amount of deductions, and straightforward charitable giving objectives. The Bradleys are a wealthy couple with substantial assets, a more complex tax situation, and a desire to control the timing and recipients of the...Starting at €8.20
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Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Case HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Starting at €8.20