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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Malcolm Life Enhances Its Variable Annuities
Pozen, Robert C.; Pearlman, David J.Case HBS-311041-EThe case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities. Then it asks students to calculate the returns on capital of different product designs for a variable annuity based on specified assumptions including a range of hedging scenarios.Starting at €8.20
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The Writing Implements Division of U.S. Home (Spanish version)
Cespedes, Frank V.; Kindley, James T.Case HBS-916S08MarketingThe Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be ...Starting at €8.20
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Magellan Boatworks (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-918S03MarketingMagellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson's team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider chan...Starting at €8.20
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Note on U.S. Pension Accounting
Pozen, Robert C.; Khurana, BrijCase HBS-311115-EFinanceThe purpose of this note is to describe the manner in which publicly traded corporations and local governments in the United States account for their pension plans.Starting at €8.20
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Exchange-Traded Funds at Vanguard (B)
Pozen, Robert C.; Vickers, StevenCase HBS-311135-EStrategySupplementary material for 311-134Starting at €5.74
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Credit Rating Agency Reform in the US and EU
Pozen, Robert C.; Conroy, BrianCase HBS-312127-EEconomicsThe purpose of this note is to explore reform options for the credit rating industry. The note examines the ways in which credit rating agencies contributed to the recent financial crisis, particularly through ratings of securitized products and sovereign debt. It further describes changes already enacted by the US and the EU, as well as other reform proposals considered by lawmakers.Starting at €8.20
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Choosing a Charitable Giving Vehicle
Pozen, Robert C.; Desai, Mayur; Graul, Maura A.Case HBS-314073-EAccounting and ControlElaine White is an accountant advising two couples, the Carsons and the Bradleys, regarding their charitable giving options and related tax strategies. The Carsons are an upper-middle class family with $295,000 in income, a moderate amount of deductions, and straightforward charitable giving objectives. The Bradleys are a wealthy couple with substantial assets, a more complex tax situation, and a desire to control the timing and recipients of the...Starting at €8.20