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JetBlue Technology Ventures: Bringing External Innovation In House
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E660-EEntrepreneurshipSince its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation by setting up a corporate venture capital arm. Led by Bonny Simi, a long-time JetBlue executive, commercial airline pilot, former U.S. Olympian, and Stanford alumna, JetBlue Technology Ventures (JTV) seeks to bring external innovation in ho...Starting at €8.20
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Infosys Consulting in 2006: Leading the Next Generation of Business and Information Technology Consulting - Teaching note
Burgelman, Robert; Capur, AneeshaCase SGSB-SM151TN-EStrategyThis case describes Infosys Technologies’ approach to growing the company by expanding its service offerings; moving up the value chain to offer higher end consulting services; improving its brand equity and recognition as a global company; increasing revenue through repeat business from the company’s client base and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementing the solut...Starting at €8.20
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The Mid-Atlantic Permanent Medical Group: Spreading the Integrated Care Delivery Model
Burgelman, Robert; Liu,Mimi; Shafir, ZivCase SGSB-SM319-EStrategyThis case continues the story of Dr. Robert Pearl, who had guided the Permanente Group of Northern California through challenging years in the health care industry. While Kaiser Permanente had a long history and well-established reputation on the West Coast, creating a profitable health care system in the mid-Atlantic region proved difficult for a number of reasons. For one, Kaiser Permanente had not made a mindful transfer of the history, cultur...Starting at €8.20
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Infosys Consulting in 2021-2022: The Evolution Continues
Burgelman, Robert; Joshi, RajCase SGSB-SM358-EStrategyInfosys Consulting was known for delivering innovative consulting services to some of the world’s most complex companies. Launched in 2004 as a separate subsidiary, Infosys Consulting was integrated into a new business unit within its parent company in 2011. This case study examines strategic and operational decisions the global leader in consulting and technology faced in growing the increasingly commoditized—and competitive—systems integration ...Starting at €8.20
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Autodesk 2022: A Future Delivered?
Burgelman, Robert; Joshi, RajCase SGSB-SM360-EStrategyAutodesk’s new CEO launched three strategic initiatives that would transform the company into a global leader in software products and services for architecture, engineering, and construction. The company would be a customer-centric organization, with the new technologies and apps its customers demanded. How would the company meet the challenge of customer expectations—and their fears about shifting to cloud-native solutions? After all, differe...Starting at €8.20
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Bell Atlantic y los colegios de la ciudad sindical (A): la red inteligente
Kanter, Rosabeth Moss; Pruyne, EllenCase HBS-303S02El primero de una serie de cinco partes acerca de la asociación de Bell Atlantic Corp. tecnología-en-educación con el Union City, Nueva Jersey sistema escolar. Proporciona una visión general de la industria de las telecomunicaciones en general y Bell Atlantic, en particular, con especial atención a las tendencias de la tecnología y la evolución, la transformación del mercado, temas regulatorios, mayor actividad de fusiones, y la estrategia y lide...Starting at €8.20
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An Overview of Corporate Venture Capital
Burgelman, Robert; Golden, Joseph N.; Sridharan, AmitCase SGSB-E692-EEntrepreneurshipThis note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include: a history of CVC beginning in the early 1960s; a qualitative and quantitative assessment of the industry in the late 2010s; a summary of the primary reasons why large corporations establish CVC arms; a framework for ba...Starting at €8.20
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Infosys Consulting en el 2006: Liderando Ia Siguiente Generación de Consultorla de Negocios y Tecnologia de InformaciOn (Spanish version)
Burgelman, Robert; Capur, AneeshaCase SGSB-SM151 Spanish versionStrategyThis case describes Infosys Technologies’ approach to growing the company by expanding its service offerings; moving up the value chain to offer higher end consulting services; improving its brand equity and recognition as a global company; increasing revenue through repeat business from the company’s client base and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementing the solut...Starting at €8.20
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Polaroid Corporation: la tecnología de la imagen digital en 1997
Rosenbloom, Richard S.; Pruyne, EllenCase HBS-711S22StrategyCentra en las decisiones estratégicas con respecto a la inversión en tecnología de imagen digital Polaroid frente Corp., líder mundial en el mercado de la imagen tradicional, en julio de 1997. Nueva Polaroid CEO Gary DiCamillo deben decidir cuánto énfasis poner en tecnología de imagen tradicional vs digital, cómo reestructurar la organización para sacar provecho de esta nueva tecnología, y la posibilidad de apoyar una nueva propuesta para desarro...Starting at €8.20
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Infosys Consulting en el 2006: Liderando Ia Siguiente Generación de Consultorla de Negocios y Tecnologia de InformaciOn
Burgelman, Robert; Capur, AneeshaCase SGSB-SM151-EStrategyThis case describes Infosys Technologies’ approach to growing the company by expanding its service offerings; moving up the value chain to offer higher end consulting services; improving its brand equity and recognition as a global company; increasing revenue through repeat business from the company’s client base and entering client relationships earlier in the lifecycle by defining problems and identifying solutions before implementing the solut...Starting at €8.20