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Building Brand Community on the Harley-Davidson Posse Ride (Spanish version)
Fournier, SusanCase HBS-505S11MarketingThe second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a place in the H.O.G. product line, and if so, what philosophy and tactics to adopt in future design. This case helps students get inside one of the world's strongest brands to consider i...Starting at €8.20
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PokémonTM: ¡Hazte con todos!
Fournier, SusanCase HBS-506S23MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Pokemon, el nombre coloquial dado a una colección de 150 criaturas fantásticas, inspiradas en animales con poderes orgánicos y la capacidad de evolucionar, son las estrellas de los videojuegos, el comercio de los juegos de cartas y dibujos animados de televisión. Concebido en Japón en 1996, se convirtió rápidamente en Pokemon fenómeno juguete favorito de la nación, y atrajo...Starting at €8.20
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Alibaba se vuelve una empresa pública (B)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-116S12Accounting and ControlActualización sobre evolución de la acción de Alibaba Group y eventos relacionados en el año siguiente su reunión de septiembre 2014 IPO.Starting at €5.74
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China Vanke: Battle for Control (A)
Paine, Lynn Sharp; Wang, Charles C.Y.; Lau, Dawn; Woo, Anthony K.Case HBS-318117-EKnowledge and CommunicationStarting at €8.20
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China Vanke: Battle for Control (D)
Paine, Lynn Sharp; Wang, Charles C.Y.; Lau, Dawn; Woo, Anthony K.Case HBS-318120-EIn the battle for control over China Vanke, the Chinese securities regulator steps in to censure Vanke and Baoneng for acting against the interests of the market and minority shareholders. The Chinese insurance regulator also finds Baoneng to be in violation of insurance regulations, and subjects its insurance arm to severe restrictions on further sales of its products. A rival private property developer, China Evergrande, also joins the fray, bu...Starting at €5.74
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Alibaba Goes Public (A)
Palepu, Krishna G.; Srinivasan, Suraj; Wang, Charles C.Y.; Lane, DavidCase HBS-115029-EAccounting and ControlIn 2014 Alibaba debuted on the New York Stock Exchange, creating not only the largest IPO in history but this initial desire to list on the Hong Kong Stock Exchange was denied due to the company's desire to preserve its partner's control over decision rigStarting at €8.20
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¡Presentando... la XFL!
Fournier, Susan; Greyser, Stephen A.; Schulman, Seth M.Case HBS-503S41MarketingCuando la liga de fútbol profesional XFL debutó el 3 de febrero de 2001, se generó un rating Nielsen de 10,1, más alto que cualquier programa de televisión nacional en una ranura de tiempo de la tarde el sábado. La próxima semana, los índices se desplomaron, y por novena semana del juego XFL ganaron el título como el evento deportivo más baja calificación en la historia de la televisión. Copropietarios WWFE y NBC se separó oficialmente la XFL el ...Starting at €8.20
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Land Rover North America, Inc. (Spanish version)
Fournier, SusanCase HBS-504S08MarketingCharles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's strengths and weaknesses versus competition, and the positioning of the Land Rover umbrella brand in the U.K. An allocation of marketing funds across brands and mix elements must also be...Starting at €8.20
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Turkcell
Oberholzer-Gee, Felix; Wang, Charles C.Y.; Cekin, EselCase HBS-715009-EStrategyThis case centers around the shareholder dispute between three major shareholders of Turkcell, and how its management vied against increasing regulatory intervention and market competition in the absence of a fully-functioning board. The battle for control of the Turkish telecom giant led to several years in which the company could not hold annual shareholder meetings, renew its board of directors, or pay dividends, and lacked a board-approved op...Starting at €8.20
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China Vanke: Battle for Control (B)
Paine, Lynn Sharp; Wang, Charles C.Y.; Lau, Dawn; Woo, Anthony K.Case HBS-318118-EChina Resources expresses disagreement over the validity of the results of the board vote as announced by China Vanke. It further raises objections to Vanke's handling of the announcement as well as reiterates its doubts about the strategic rationale of the proposed transaction.Starting at €5.74