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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Risk Leadership at TD Bank Group
Jeffrey GandzCase IVEY-9B12C001-ELeadership and People Management, StrategyTD Bank Group was one of the few large financial institutions in the world to have prospered during the financial meltdown and subsequent recession in 2008/9. It did this without any government assistance. Furthermore, it emerged from the crisis substantially larger in terms of market capitalization and assets while having the best performance of any of the Big-5 Canadian banks in terms of stock price and total shareholder return during the perio...Starting at €8.20
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Richard Gagnon at Granston Energy Inc.
Jeffrey GandzCase IVEY-9B13M026-EStrategyA procurement officer has got himself into some difficulties by trying to do what he thinks was the right thing in being responsive and accommodating for an internal client. In doing so, he has violated a number of unwritten ethical expectations of his role. He is wondering what he could have done differently and, specifically, how to handle an upcoming conversation with his chief executive officer about his future with the company.Starting at €8.20
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Aligning Culture and Strategy at A. P. Nichols
Jeffrey Gandz; Stewart Thornhill; Ken MarkCase IVEY-9B11C039-ELeadership and People Management, StrategyA.P. Nichols, a distributor of parts in the maintenance, overhaul, and repair industry, is facing the need to realign its strategy to cope with a competitive environment. A key component of this realignment involves changes to the culture and compensation of its sales force while simultaneously building sufficient sales capacity to take advantage of opportunities in key markets. The case focuses on the newly hired vice president (VP) of sales, wh...Starting at €8.20
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VertiSoft Inc.: Raising the Bar
Jeffrey GandzCase IVEY-9B08C003-ELeadership and People Management, StrategyNew metrics have been introduced to a software technical support call center operation. These metrics have revealed a wide range of performance between employees both for time taken to answer customers' questions and the customer's perceived quality of service. The call center manager is wondering how to make use of these metrics. He is inclined to go public with them, whereas the head of human resources believes that this could be damaging to em...Starting at €8.20
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Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCase IVEY-9B13C038-ELeadership and People ManagementPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Starting at €8.20
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Shareholder Activism at Canadian Pacific
Jeffrey Gandz; Charles McMillanCase IVEY-9B14M035-EStrategyCanadian Pacific (CP), a North American railway company, had recently come under attack from an activist shareholder, Pershing Square Capital Management (Pershing). Pershing had accumulated a 14 per cent shareholding in CP and had recently announced its intention to replace the CP board of directors and its chief executive officer. The case reviews the history of CP, its recent performance relative to Canadian National, and the basis for Pershing...Starting at €8.20
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Maple Leaf Foods Inc. (B): Crisis Leadership
Jeffrey GandzCase IVEY-9B11C002-ELeadership and People Management, StrategyThis supplement to Maple Leaf Foods, Inc. (A): The Listeriosis Crisis describes what the company and its chief executive officer did to cope with this crisis in the days and months following.Starting at €5.74
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Ethics Management at Imperial Oil Ltd. (Spanish version)
Jeffrey Gandz; Nadine HayesCase IVEY-9A86CS57Leadership and People ManagementEl gerente de comunicación de una gran refinería de petróleo debe revisar el diseño de la organización en cuanto a su ética corporativa. Varios diseños organizacionales se han hecho, incluyendo: un código de prácticas de negocios, una conclusión anual, entrenamiento y desarrollo, selección y reclutamiento, y un enfoque general en la ética del control gerencial. A pesar de la cultura de la compañía, dos incidentes han ocurrido recientemente, que c...Starting at €8.20
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20